When Vicar Lane Shopping centre was designed one of the clear briefs (from Bill Flanagan) was that we didn't want an indoor concrete shopping centre because if you were in the middle of it you could have been anywhere, we wanted something where people would still be able to identify they were in Chesterfield.
Hence why you get the views ofthe Spire, the Market Hall and the hills.
This sign is exactly the opposite.
Take off the word Chesterfield, substitute any name you like (yes even Boza) and nobody would know any different. There's clearly nothing other than the word that identifies Chesterfield.
