X Factor is back!

[Old Cruser]

Will anyone be watching ?
We watched last night and I thought that Mel B was really rude - out spoken is one thing - but how it is said is another 
Whooo and what about that woman singer --- had a right tantrum and violent with it!

[~Aitch~]

I watched it too, OC.  I have to agree with you about the rudeness of Mel B. ... though I can see where she was coming from because most of the "singers" were pretty bad.

Zoe (as Pink) and her family amused me.  I'll bet it's fun in their house with everyone doing tribute acts    She didn't do herself any favours though either with her singing but especially with her tantrum.   

[simondjuk]

thats Saturday TV ruined until Christmas then

[Old Cruser]

I probably won't get to watch all of it and generally get bored with it after awhile anyway  See how it goes eh!

[Pete]

Funny how some of the Press run it down because there were less viewers this time than last, but there were 8.7 million folks tuned in!

I suppose the ratings are very much of interest to advertisers, rather than the population.

[Fly]

I might get more into it as it progresses. Saw (Pink) doing her hissy fit though 

[therealjr]

there were 8.7 million folks tuned in!

which represents a 2 million drop on last years launch show which itself was well down on 2010 levels.

[Pete]

But that's my point Jon - the press keep banging on about how the figures are down, but 8.7 MILLION folks watched it!

[Fly]

Perhaps the viewing figures were down because people knew, 'The Sun', had got advertising time  Yp

[therealjr]

In relative terms 8.7m is a poor audience for a flagship Saturday night programme. Don't forget that what they are hoping is that it will deliver the majority of  that 10-11 million audience into the next programme and allow ITV to sell higher rate advertising.

[Fly]

What flagship ITV Saturday night programme has had 8.7 million viewers for the last month or two.
There's been jack shiete on ITV recently 

She's been watching the freeview channels at the weekend recently.

[Pete]

You're not getting my point Jon.

"Funny how some of the Press run it down because there were less viewers this time than last, but there were 8.7 million folks tuned in!

I suppose the ratings are very much of interest to advertisers, rather than the population."

In other words the value to advertisers is paramount - not the majority of viewers.

I watch shows because I like them, not because they make more money for advertisers. In fact I would like to see more tv shows that don't need adverting. They may as well show folks being beheaded or raped - that would cheer up the advertising world no end.

[therealjr]

Chicken and egg.
Ratings are of interest to advertisers though the demographic is of as much importance.
But ratings are important to ITV because of the costings.
A 30 second advert in prime time costs around £30k
X factor can charge 5 times that and nearly 10 times during the final.
If they aren't delivering the numbers anymore then the programme is in trouble

[Fly]

It was only the first show, how many more will watch next week after Pinks hissy fit this week.
Will ITV up the ante for primetime advertising as the show goes on.
If only 40 people watch next week, there still raking in the money for advertising, if you get my drift 

[k4blades]

Never watched it, no intention of doing so. Bunch of useless, talentless, no-hopers who think they can have fame and fortune handed to them on a plate with no hardwork, while being exploited by people who just want to sell records, rather than produce good music. No wonder the charts are full of shit.

And it was just like a fad when it came along, appealing mailnly to tweenies, just like they do with boybands, the tweenies grow up, get bored and move on. Hence falling figures.

Bring back rock and roll.