@ Fly,
Salou was much quieter this year than in previous years, far fewer Spanish around, a reflection of their economy. Also, there were a few closed down places, and some offers about, but not much else. The theme park was very quiet too, compared to previous years. (If you go, go later in the day and make the most of the night time opening.)
However, not much evidence of price movement, most things seem same price as last year. It was very hot so expect it to be a scorcher in August.
Lots of Russians about too.
If you get chance, have a meal at Little Hamptons, one of the cheapest meals we had, and was excellent. I had their "Jack Daniels Ribs", a bit wary of having ribs as I eat them a lot and usually have something different when we go out but was tempted by the Jack Daniels element; best meal I have had in a long long time.
Don't buy the cooked breakfast at Manchester airport though, cost us £25.00 with cuppas, for two and they were crap.