New logo for Chesterfield Council

[Pete]

Here we go again...

Chesterfield Council have announced that the town will have a new logo and I have heard it cost £13,000...



At a time when many are struggling to pay their bills, this appears to be a huge waste of money. I see nothing really wrong with the old logo. In more affluent times I may be persuaded that we need to update and better organise the town's branding, but to implement it at this point in time displays a serious lack of tact on the part of the council.

The really laughable part is that the council states that "The council’s branding was originally created 40 years ago and so was not designed with modern publishing needs in mind, particularly for websites or social media." Now just look at the new logo and the lack of clean, crisp lines in the "spire" bit - probably looks alright on the side of a van, but is that good enough for the web? I don't think so.

What do you think?

[Old Cruser]

I prefer the old one!
The one you have shown does nothing for chesterfield IMO.
It's bland! Not sure why it is felt they need to change it?

[therealjr]

I don't think the old one is 40 years old. Or put another way I wasn't 11 when I helped design it!!!

[Kent]

In A Word, CRAP.
Looks like 3 Railway Sleepers on a roller coaster.
Does not look modern at all !.

[Slacker]

The main issue is getting things branded that people don't even realise belongs to CBC such an Winding Wheel, Pomegranate & museum. The comments that people made about could have spent money on gritting just reinforces the point.

[Pete]

I'm sorry Andy, but with all the parties getting geared up for an important election, I think doing this now helps the LibDems enormously.

What are they going to do for an encore? Put council tax up?

[simondjuk]

I like it, prefer the current one though

[therealjr]

Surely if people don't know who runs the museum WW etc then the places need branding. That, however, doesn't mean that money has to be spent on a new logo to achieve it.

[Gerty Gumdrop]

I've worked at two places who decided to rebrand.  The Post Office changed itself to Consignia in the early 2000's.  It cost a darn sight more than £13,000 and it lasted less than 2 years.  I'm not able to mention the second place unfortunately.

I'm only mentioning it because in the end it's a classic case of 'Look, it's not broken, but lets fix it anyway!'   What a stupid waste of money in these trying times.

 

[Fly]

I don't get why Destination Chesterfield and CBC aren't more in tune with each other.
The signage coming into Chesterfield should be the same branding as CBC IMHO.
Don't they use the same designers ?

Tongue in cheek
Does Burrows or other councilors have family members who own or work for the designers ?

[Fly]

Oh come on nicheuk, there's a hell of a lot of worse places to live.
Having a pop at bits of it is ok, surely you can't just write it off like that.

[Slacker]

Chesterfield is building or modernising thing whereas if you look round the country things like leisure centres are being forced to close. Northern Gateway and Co-op were setbacks but there are a lot of positives (and one of the lowest council tax levels)

[Old Cruser]

We have noticed the decline in Markets Stalls in the main Market square.
This would be improved if all the stall holders were moved back into the main square as they are now spread out in town, was there a reason for this?

[Pastitman]

We have noticed the decline in Markets Stalls in the main Market square.
This would be improved if all the stall holders were moved back into the main square as they are now spread out in town, was there a reason for this?

I  understand  that  the  last  time  the  market  was  altered,  alternate  rows  of  stalls  were  removed,  a  smelly  burger  bar  was  put  in  the  middle,  a  few  benches  fixed   and  stalls  were  spread  around  the  town  to  make  it  appear  full  and  busy. If  just  filling  the  market  square  back  up  again  will  make  any  difference,  is  debatable.  I  did  notice  that  in  Worksop,  the  market  square  was  rapidly  dying  but  they  have  now   built  a  cinema  on  the  site  and  stalls  are  now  all  the  way  down  the  pedestrianised  high  street  and  certainly  more  than  was  on  the  old  square  and  busy. ( Not  suggesting  a  cinema  is  built  on  Chesterfield  market  square  of  course.)   

[Old Cruser]

I  understand  that  the  last  time  the  market  was  altered,  alternate  rows  of  stalls  were  removed,  a  smelly  burger  bar  was  put  in  the  middle,  a  few  benches  fixed   and  stalls  were  spread  around  the  town  to  make  it  appear  full  and  busy. If  just  filling  the  market  square  back  up  again  will  make  any  difference,  is  debatable.  I  did  notice  that  in  Worksop,  the  market  square  was  rapidly  dying  but  they  have  now   built  a  cinema  on  the  site  and  stalls  are  now  all  the  way  down  the  pedestrianised  high  street  and  certainly  more  than  was  on  the  old  square  and  busy. ( Not  suggesting  a  cinema  is  built  on  Chesterfield  market  square  of  course.)

I would agree with you in so much as filling the Market Square up would make a difference pastitman, but the overall appearance would surely be improved. As it is now it looks 'run down'